How does it make you feel? Have you ever imagined, sitting on the metro, that the guy across from you is belting out that Ronnie James Dio song you really love? Is that a fender in your pocket, or are you just happy to see me? Can you use your Zune like an Youtube Doubler?
Watch it without the sound. Listen to it without looking at the screen. We’ve become very comfortable with schizophonia because it’s convenient for music. Try to play a field recording and we have a sense that something isn’t right. Have you ever tried to make Subway Dio perform 4’33″?
The little clues do more than we admit, and you have to get creative when you don’t have them. But if we put an video up there, we’re back in the real world, I guess. We desperately want to believe that Lorde is singing right to us. It’s teasing, with the same tinge of sadomasochism as the makeup. Is the body language related? Would we habituate without the “Yeah”? I just want to relate.
We all know video is weird, but it’s kind nice of Joel Kefali to point it out.
Related, also from the antipode:
I wonder what it sounds like in that park? Do the millions of fragments vying for your attention look like how it sounds, anyway? What would Adjaye think?