I am not joking at all; I want this to happen. There is no reason why we should stick with a real estate name that nobody knows. A funny name is precisely what DC needs.
Only owing to the seduction of language (and the fundamental errors of reason petrified within it, which conceives all effects as conditioned by something that causes effects, by a “subject,” can it appear otherwise. For just as the popular mind separates the lighting from its flash and takes the latter for an action, for the operation of a subject called lightning, so popular morality also separates strength from expressions of strength, as if there were an neutral substratum behind the strong man, which was free to express strength or not to do so. But there is no such substratum, there is no being behind doing, effecting, becoming; “the doer” is merely the fiction added to the deed – the deed is everything.
– from A Genealogy of Morals, first essay.