I think a number of people are perplexed as to why Sam’s Park & Shop in Cleveland Park is landmarked. Aside from the political pressure of a well-connected population dead set on preventing the density that would actually save their failing retail strip using historic preservation laws, the site does have some significance.
The Park & Shop was point along the trend to adapt retail architecture to modern conditions. In this page from the May 1932 Architectural Record, the author praised the Park & Shop in contrast to a traditional main street retail strip. He might as well have been describing the service lane block.
A 1932 Architectural Record article on “neighborhood shopping centers” perhaps explains why shopping projects of the interwar period did not quite challenge the curbside paradigm. Buried in the “Drafting and Design Problems” section of the magazine were two juxtaposed images – a typical Main Street with “Coney Island Architecture” and a “planned grouping” of stores set back to make room for parked cars. The former image implied congested conditions where parking was difficult, the building were “confused,” and the street lacked design coherence. The latter image, by contrast, so that order, coordination, and “uniformity,” and abundant parking were all evident. The shopping center shown was the 1930 Connecticut Avenue Park and Shop, in Washington, DC, which Knud Lönberg-Holm had lauded as utterly rational in his 1931 Record article on stores. Set back from the road and making space for the then technological “fact” of the car, the center appeared to rationalize and make more efficient the elements of the new metropolis. Merchandizing was, in these terms, one among many social programs that could be made to function “better.” … Frey, Kocher, and Lönberg-Holm saw in this project a rational approach to the retailer’s need to accommodate a new set of auto-borne customers – the shopper was a driver, not yet a pedestrian. (Smiley, 130)
In a process akin to urban bricolage, not yet urban renewal, they considered the turning radius of the car, raised platforms connecting older buildings, ramps or lots squeezed into unexpected places, new technologies, alleys remade into walkways – in sum, they attempted to reimagine the older fabric as an integral part of something new. (Smiley, 132)